We were approached by a jerky brand that said they were the best in the game. After some taste testing, that did prove to be true. They didn’t invent healthy beef jerky; they reinvented it. And Rule #1? No sacrifices. They are committed to never adding soy, cane sugar, or any of that extra junk. So we wanted to help establish this new brand as the best product in the jerky aisle, period. Our design direction: unapologetically bold. Using a thick hand-drawn font and bold colors, we were able to create a package that demands the attention it deserves.